Eden Park introduces new Jameson Game Lounge

As New Zealand’s national stadium prepares for a blockbuster 2019/20 season, the race is on to secure the best seats in the house.

Three rows of historic seating have been removed from the stadium’s North Stand to make way for the exclusive Jameson Game Day Lounge. Laden with leather and mahogany, an intimate lounge has been erected in the middle of the North Stand to replicate the atmosphere of a luxurious whiskey bar. In partnership with Jameson Irish Whiskey, the Game Day Lounge is now available to be purchased for the 2019/20 season at New Zealand’s national stadium.

A tender is open for a lucky recipient to enjoy some of the city’s best live entertainment with their friends, family or colleagues in one of the most enviable hospitality spaces (18+ only). Eden Park Chief Executive Officer Nick Sautner says the transformation illustrates the stadium’s commitment to enhancing the fan experience. “As the sports and entertainment landscape continues to evolve, the need to engage clients and patrons through new experiences is paramount.

This innovative addition illustrates Eden Park’s ability to bring the comfort of the at-home experience into a stadium environment.” The Jameson Game Day Lounge, which stretches three metres wide, seats ten guests who will be treated to Jameson signature serves and cocktails along with cheeseboards at each fixture. Pernod Ricard’s Head of Marketing, Kerry Wheeler, says Jameson was the best brand to partner with to bring the space to life.

“Jameson is a light-hearted and inclusive Irish Whiskey that loves to build and create social connections – in fact we believe you can be great on your own, but we are always better together. And what better way to come together than in the ultimate game day viewing experience that some lucky sports fans can purchase for a whole year.”

Tenders can be submitted via edenpark.co.nz/membership and close at 5pm on 6 November 2019. A video of the space can be viewed here. Next season will see a variety of events at Eden Park including two All Blacks tests, five BLACKCAPS internationals, two WHITE FERNS fixtures, the Super Rugby contest, domestic cricket, two A-League games as well as further events yet to be announced.

Eden Park is hosting an Open Day on Wednesday 30 October where guests can view various membership and corporate hospitality options plus enjoy free tastings and giveaways. Entrance is via Entry F, off Reimers Avenue, between 4-6pm.